Delaware Center for Horticulture

Branding & Identity

Delaware Center
for Horticulture

As the state’s premier greening organization in urban and suburban environments, TheDCH embarked on a rebranding process with Blue Blaze to build awareness in the community, distinguish the organization from like-minded groups in the area, and realign their key messaging, tagline and visual identity.

Immediately following this successful rebranding, Blue Blaze worked with TheDCH to overhaul their aging website. Enhancements of the new design included improving the navigation structure and adding much needed features such as an e-commerce solution, online fundraising and an interactive event calendar.

In addition to the branding and website redesign, Blue Blaze provides ongoing design and marketing support for various printed materials and special events.

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