After decades as a venerable, but low profile organization, The DCH engaged Blue Blaze to help raise their visibility and expand their donor base. Goals included distinguishing The DCH from similar groups in the region; designing a new visual identity and tagline; realigning key messages; and creating materials to launch a capital campaign.
The collaborative rebranding process with staff, board, and members of The DCH created new energy and momentum. Next on the list was the complete overhaul of their aging website.
To maintain brand consistency, Blue Blaze provided ongoing services and support. Over the years, several Blue Blaze projects won regional and national communications awards for The DCH.