The Hickman is a non-profit senior care community in West Chester, Pennsylvania. Blue Blaze was hired to create a comprehensive layered marketing campaign to build buzz and generate qualified leads for a major building expansion project.
Our services for The Hickman have included a competitive review and brand refresh; redesign of the main website; editing and redesign of all print collateral including brochures, marketing kit, newsletter, direct mail, invitations, letterhead, and signage.
To boost lead generation, a multi-channel advertising strategy was developed utilizing regional print, radio, and digital ad buys, combined with search engine and PPC marketing (Google and Facebook) campaigns. Results were tracked through a separate website landing page and unique phone numbers. Ongoing media relations and PR include story pitching to reporters and editors for earned media.
To commemorate The Hickman’s long history of pioneering senior living services in the region, Blue Blaze is designing a 19-foot mural to be installed in the Community Meeting Room of the new Anna T. Jeanes Building.